Staff Software Engineer at Meta (since 2018), led FinTech end-to-end observability and built Meta-wide mobile release automation and safety platforms; now focused on core infrastructure for Meta AI.
- Release Automation & Safety (Meta-wide) Built and scaled mobile app release automation and safety platforms used across Meta (Apple, Google, and other stores). Designed a novel A/B testing approach for already-compiled apps, eliminating seasonal bias and enabling early detection of production issues-preventing critical bugs from shipping and saving millions of dollars.
- End-to-End Observability (FinTech) Led the design and implementation of an end-to-end observability framework across client, backend, and offline jobs for FinTech products and infrastructure. Adopted by hundreds of engineers across dozens of products, enabling debugging, monitoring, analytics, and funnel construction that identified hundreds of millions of dollars in revenue and conversion optimization opportunities.
- AI Infrastructure (Current) Currently building core AI platform capabilities for a family of Meta apps (WhatsApp, Instagram, and others), with a focus on Android.
Before Meta, I worked at Medisafe, EverythingMe, SAP, and as a Research Assistant at Technion.